Pantone Colour of the Year 2023

Pantone’s Colour of the Year 2023 is Viva Magenta, a shade of red that calls to nature and can help us embrace history while also looking to the future. The colour is inspired by the cochineal dyes from insects that have been used as early as the second century BC to imbue rich red hues on fabrics and paper. It’s meant to be bright, bold, fearless, and inclusive according to Patones website. They feel it’s important to bring our attention back to nature in a time when we are constantly surrounded by technology. 

Viva Magenta is also a joyous colour that can brighten up your home in any number of ways. If you’re too shy to paint a whole room bright crimson red you can just do one wall, piece of furniture, or picture frame. Bit of a commitment phobe? Not to fear, the colour can be found on everything from lampshades to glasses to throw pillows! 

No matter how you decide to work with Viva Magenta you will be in love with the fabulous shade and how it can embolden your space and free your spirit!